Organizational Rebrand for a Bold Future

At its 10-year milestone, Fair Food Network embraced a pivotal moment of transformation. Rooted in Michigan and now a national leader, the organization has reshaped nutrition incentives programming and influenced public policy to create a food system that uplifts families, farmers, and food businesses. With a mission rooted in community health, wealth, and resilience through food, I led the organization with a rebrand that reflected a celebration of past achievements and a vision for an accessible, inclusive future. I worked alongside our staff and partners at Studio Tomo to reimagine the brand identity that honored the organization's deep expertise while making its work more inviting and approachable to communities nationwide.

The rebrand coincided with a leadership transition, symbolizing a new era of bold aspirations for the next decade. Recognizing the need to shift from an academic lens to a more approachable presence, Fair Food Network embraced design and messaging that resonates with diverse audiences—from grassroots practitioners to policymakers–and elevated the joy and justice of food. This evolution underscores the organization's commitment to amplifying its impact, inspiring the field, and continuing to drive systemic change in the food system. As it looks ahead, Fair Food Network stands poised to deepen its national leadership and champion a food system that is equitable, resilient, and full of possibilities.